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Audi gets into top gear on Instagram
MTV is the leading brand among the Interbrand Top 100 on Instagram with more than 800,000 followers, ahead of Starbucks (close to 760,000) and Burberry (450,000), according to Simply Measured’s latest...
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Audi United
Audi is looking to ‘refashion mobility as a personalised micro-sharing experience’. What could that mean? It’s all about the car maker’s Unite initiative which enables a group of up to five people to...
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Audi cuts it on Facebook India
Audi heads Unmetric’s Car Brands In India rankings for its performance on Facebook, edging out Tata and BMW. The brand is also way out on front in terms of engagement on the social network with a score...
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Audi Canada built a model car test track in Toronto’s financial district and deployed Audi A4 quattro slot cars for users to drive. The vehicles were controlled by iPads with visuals delivered via a...
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Seeking Brazilian luxury
High-end car marques dominate the most-searched luxury brands in Brazil rankings from Digital Luxury Group and Luxury Society. Heading the pack is Audi, ahead of BMW, who are just two of the four...
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Audi augments vehicle vision
Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info. Consumers will be able...
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Audi to app manual
Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle, from the insignia...
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Here is now for German car brands
German high-end car brands Daimler-Benz, BMW and Audi have joined forces to acquire Nokia’s much-vaunted Here mapping business in a move aimed at upping their connected car capabilities. The deal is...
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